Natrol International Distributor News blog
February 27, 2024
For Natrol International Distributors Only

Natrol® and Jarrow Formulas® Come Together Under New Company as Vytalogy Wellness

January 14, 2022

Vytalogy Wellness brings together two leading vitamin and supplement brands to create products that make a transformative impact on consumers’ lives

Los Angeles, CA (January 11, 2022) – Today, Natrol and Jarrow Formulas, two leading vitamin and supplement brands, officially came together as a new company, Vytalogy Wellness (Vytalogy). Natrol and Jarrow Formulas will still be the names of the products consumers have come to know and love. However, our new corporate name Vytalogy, which stands for the science of vitality, better represents the company’s commitment to bringing energy and wellness to consumers’ lives.

“We are excited to begin a new chapter as Vytalogy Wellness. While our name has changed, our commitment to our amazing customers, brands and products has not. We remain passionate about being the choice for our consumers every day and night,” said Nina Barton, Chief Executive Officer, Vytalogy. “Fueled by our drive for invention and a commitment to the highest standards, we look forward to leading the way for modern wellness in the vitamin, minerals and supplement category.”

Vytalogy strives to bring a vibrant energy to life every day. Its mission is to be a modern wellness company that fuses science and quality ingredients into highly-efficacious products that make a transformative impact on consumers’ lives. By pushing the limits of what’s expected and relentlessly pursuing innovation, the company is laser-focused on exceeding expectations. It creates vitamins, minerals and supplements that respond to consumers’ demands of today, while anticipating their needs of tomorrow.

“We’re thrilled to bring these two incredible brands together as Vytalogy Wellness,” said Peter Luther, Executive Chairman, Vytalogy. “Natrol and Jarrow Formulas have individually cultivated large and loyal consumer followings by providing efficacious, high quality supplements for decades. Together, they are even better positioned to set the course for modern wellness.”

“We see a bright future for Natrol and Jarrow Formulas under the Vytalogy Wellness corporate name, and we look forward to continuing to work with Nina and her team to build upon the company’s strong momentum,” said Andre Moura, Managing Director, New Mountain Capital and Lead Director, Vytalogy. “This is an exciting time for Vytalogy, and we see many opportunities to keep investing to serve the needs of our consumers.”

Vytalogy has a strong foundation from which to build. Both brands, Natrol and Jarrow Formulas, have been helping consumers achieve their wellness goals for a combined 85 years. Recognized as trusted, long-standing leaders in the vitamin and supplement industry, Natrol is the No. 1 drug-free sleep aid brand in America and Jarrow Formulas is the No. 1 probiotic brand for customer satisfaction, according to’s Survey of Supplement Users for 2021. Both brands will continue to be marketed to consumers using their current brand names.

For more information about Vytalogy and how our products bring energy to consumers’ lives, visit

About Vytalogy Wellness
Every day, Vytalogy and its family of brands, Natrol and Jarrow Formulas, bring a vibrant energy to life. Vytalogy Wellness’ mission is to be a modern wellness company that fuses science and quality ingredients to create highly-efficacious products that make a transformative impact on consumers’ lives. Based in California with more than 600 employees and U.S.-based manufacturing, Vytalogy markets products across multiple channels and many supplement categories. Vytalogy is a portfolio company of New Mountain Capital, LLC. Visit Vytalogy Wellness for more information.

About Natrol LLC
Born from a passion to improve human wellness worldwide, Natrol is a leading manufacturer of high quality, innovative products that deliver positive health outcomes to help enhance the quality of everyday life. Founded in 1980, Natrol has evolved over the past four decades into one of the most recognized brands in the Vitamin, Mineral and Supplement category. In the U.S., Natrol is a Sleep Solution authority and is the #1 brand of Melatonin, as well as a leader in five vital health areas – Sleep, Immunity, Brain Health, Mood & Stress, and Beauty. Natrol distributes nationally as well as internationally in over 60 countries. Visit Natrol for more information.

About Jarrow Formulas
Founded in 1977, Jarrow Formulas has had a consistent goal to design superior dietary supplements that help empower individuals to take charge of their own health. The brand focuses on improving consumers’ health and wellness in five primary areas – immune health, bone ’ joint health, energy and metabolism, digestive health, and cardiovascular health with innovative and science-based probiotic products that consumers trust. Jarrow Formulas has once again been recognized as the No. 1 probiotic brand for customer satisfaction, according to’s Survey of Supplement Users for 2021. Visit Jarrow Formulas for more information.

About New Mountain Capital
New Mountain Capital is a New York-based investment firm that emphasizes business building and growth, rather than debt, as it pursues long-term capital appreciation. The firm currently manages private equity, credit, net lease real estate and public equity funds with over $35 billion in assets under management. New Mountain seeks out what it believes to be the highest quality growth leaders in carefully selected industry sectors and then works intensively with management to build the value of these companies. Additional information about us is available at

Press Inquiries:
Krista Sparks Kiner


New: Natrol® Sleep+ line of Melatonin+ herbals available for international distribution

June 3, 2021

Available now for international distribution, Natrol’s new line of Melatonin gummy blends—Sleep+—for sleep support PLUS additional health benefits.† We have combined our #1 U.S. drug-free sleep aid brand with powerful herbal blends to help with immunity, mood and beauty. Contact us today for more information.

New Natrol Sleep+ Immune Health Berry GummiesNatrol Sleep+ Immune Health Gummies are a powerful blend of Melatonin, Elderberry, Vitamins C & D and Zinc to support immune health and provide more restful sleep.† From the #1 U.S. sleep aid brand, Natrol Sleep+ Immune Health Gummies are 100% drug free and non-habit forming.

New Natrol Sleep+ Calm Strawberry GummiesNatrol Sleep+ Calm Gummies are a blend of Melatonin plus calming herbals L-Theanine, Chamomile, Lavender and Lemon Balm. This powerful combination is designed to help calm the mind and body, and relax a person into sleep. 100% drug free and non-habit forming.

New Natrol Sleep+ Beauty Raspberry GummiesNatrol Sleep+ Beauty Gummies are an herbal sleep blend that helps with better sleep and allows for refreshed and renewed wake-ups. Like all Natrol gummies, Sleep+ Beauty Gummies are non-GMO, vegetarian & gelatin free, have no synthetic dyes, artificial flavors, sweeteners or preservatives.

New Natrol Kids Sleep+ Immune Health Berry GummiesNatrol Kids Sleep+ Immune Health Gummies are a soothing blend that supports a child’s immune system plus helps them get revitalizing sleep. Kids Sleep+ Immune Health Gummies contain NO corn syrup, artificial flavors, sweeteners, preservatives or synthetic dyes.†

New Natrol Kids Sleep+ Calm Berry GummiesNatrol Kids Sleep+ Calm Gummies help calm an active mind and body, plus helps ease the kids to sleep.† Blended with Melatonin, L-Theanine, Chamomile, Lavender and Lemon Balm.†

For more information, read our latest Natrol International newsletter, visit or contact us online here.


Combined Natrol and Jarrow Business News

March 9, 2021
Dear Natrol Distributor, 

We hope this year finds you, your families and colleagues thriving in good health.

It is an undisputed rule of survival that businesses and individuals who wish to succeed must adapt to ever-changing conditions. The necessity of business adaptability was especially key to survival in 2020, where global business rules irreparably shifted from established order towards completely different bilateral economic arrangements.

Natrol is no exception to this rule, and as such 2020-2021 has seen dramatic changes for our business. Some of these changes have been previously announced, and others are more recent. These key business developments include: 
  • Natrol LLC acquisition by New Mountain Capital group in Dec. 2020
  • Jarrow Formulas Inc. acquisition by New Mountain Capital group in Sept. 2020
  • February 2021 announcement that Natrol LLC will be combined with Jarrow Formulas, Inc. 
Combined Natrol and Jarrow Business
We value your partnership with Natrol and will continue to offer the same high-quality regulatory, sales and marketing support to your business. We anticipate that the combination of Natrol and Jarrow will have unique advantages to help strategically bolster our market positioning and look forward to discussing these in the near term.

Key Advantages
  • Assortment/price list will be expanded to include Jarrow products in the near future
  • Marketing support will be expanded to include promotion of Jarrow products
  • Regulatory support will be expanded to include support for Jarrow products

The expanded price list for our combined business will include Jarrow’s product line, which will help you capture market share for gut and digestive health products among other categories. Please review Jarrow’s website for further information pertaining to the product line.

We will provide further details in future communications, and will be working closely with your organization to ensure a smooth transition to the combined business. Above all, our goal is to continue helping you support the growing health product demands of worldwide consumers and facilitate the success of business in your assigned market. Let’s build our business and achieve further success in 2021!

Best Regards,

Natrol International Department

Natrol LLC Purchase by New Mountain Capital

December 7, 2020

Dear Valued Natrol Distributor Partner,

We are excited to announce that New Mountain Capital, New York City, New York, has acquired Natrol LLC. The partnership between Natrol and New Mountain Capital will enable us to take our company to the next level of success in the USA as well as around the world. 

We'll continue building upon the recent successful expansion of our lines of quality, innovative products—several with USP certification--as well as continue to expand universal access to our products via our network of international retail and online partners.

Proudly, this year marks 40 years of Natrol’s success in the nutraceutical supplement business. Among our recent accomplishments:

  • After taking a cutting-edge marketing approach that organized our products around the key health benefits Sleep Support and Mood & Stress, Natrol is now the undisputed USA market leader in sleep aids with our #1 Melatonin brand^, and a market leader in Mood & Stress with the #1 brand of 5-HTP^.

  • Continuing our Health Benefit marketing approach, we rolled out additional benefit segments including Beauty & Health Aging, Brain Health, and recently of importance, Immune Support.Natrol Immue Support products

  • New product innovations include clinically-proven Cognium® in Brain Health, and in Mood & Stress new Relaxia™ Ultimate Calm with ashwagandha. 

  • Importantly, new Immune Support products Elderberry and Immune-Biotic rolled out 4th Quarter 2020 to add to our already extensive line of powerful immune health products: Zinc, Quercetin, Pycnogenol, Vitamins B, C & D, JuiceFestiv Fruit & Veggie pills, among others.
Our highly professional and loyal distributor partners have achieved success in working closely with Natrol International to become leaders in many other VMS categories including Multivitamin, General Health, Heart Health, Digestive Support, Hair Health, and Weight Management products.

All Natrol products are available for international distribution. Contact us for more information.

We appreciate your continued support and look forward to serving you in the future!

Andrew Houlberg, Natrol LLC President
President Natrol LLC

^Ongoing Nielsen, xAOC studies


Natrol IMMUNE SUPPORT Products Available for International Distribution

September 1, 2020
Did you know that Natrol’s flagship product—Ester-C®, a highly assimilated form of vitamin C—was our first major product launch in 1986? Vitamin C, a celebrity in the supplements world, is well known for its strong antioxidant properties that help support immune health.

Today Ester-C has evolved into one of our best sellers—Easy-C. Easy-C is accompanied by an array of Natrol immunity and antioxidant products that are available to our distributors to help with the global fight against COVID-19.

Natrol Immue Support productsNatrol has 40 years of successful experience developing health and wellness solutions for consumers around the world, with the highest standards achievable, including NSF and USP.

Our Immune and Antioxidant Support line of products in addition to Easy-C includes new Immune-Biotic, Zinc, Immune Boost, Elderberry, Vitamin-D, Quercetin, Pycnogenol, JuiceFestiv, and many more body-defense fighting products.

Natrol is now proud to offer our valued International distributor partners new product solutions for your consumers, so that you can help them have a stronger immune system.



Masks Now Required at All Natrol Facilities

April 7, 2020
Dear Valued Distributors,

First, Natrol wishes everyone stay healthy in these difficult and unprecedented times, and that you take the maximum protections to keep your family and loved ones safe.

The COVID-19 worldwide situation is going to be with us for a long time, so we need to understand the implications, and make preventative behavioral changes now to protect ourselves.

In the short term, it will change the way we interact in public, socially with friends, at school, religious and other large gatherings in close proximity, how we travel, and at work. Because there is no vaccine and no specific proven treatments or cure, it is very important to limit the spread by practicing the following:

  • Extreme hygiene, washing hands frequently, disinfecting objects touched frequently, not touching the face/nose/eyes with unwashed hands
  • Social distancing of at least 6 feet/2 meters in most situation, and 12 feet/4 meters when exercising with others nearby
  • Staying in shelter as much as possible, in order to not spread COVID-19 if you have it, or not get it from others who do not show symptoms but can spread it
  • Wear a mask or other face covering when outside the house or with others!

Therefore, in addition to the first three practices, EFFECTIVE IMMEDIATELY, Natrol has issued masks to all employees. All employees are now required to wear masks at all times when in our facilities.



California “Safer at Home” Order

March 25, 2020
Dear Valued Distributors,

On 3/19/20, the state of California issued the “Safer-at-Home” order in response to the continuing developments of the COVID-19 pandemic. Excluded from this order are Essential Workforce businesses. Natrol LLC is considered an Essential Workforce business, as defined by the Department of Homeland Security and CISA. We supply dietary supplements to retailers and distributors of food and nutritional products and these products are needed for the health and well-being of the general public. Therefore, we will continue operating with added scrutiny on cleanliness, hygiene and social distancing.

As we have recently communicated, Natrol has taken proactive steps to keep our supply chain stable and agile. Prior to the coronavirus outbreak in Europe, we increased our safety stocks of raw materials and are actively communicating with our suppliers to determine supply risks based on origins and market availability. Further, we have ramped up production of our high demand products and have doubled our safety stock levels to ensure continued flow of goods with “best in class” service levels. More…



Natrol Distributor Update on COVID-19

March 17, 2020
Dear Valued Customers,

At Natrol, serving you is the most important thing we do. We are closely monitoring the evolving situation regarding coronavirus (COVID-19) both in the U.S. and globally. While the circumstances of COVID-19 remain dynamic and uncertain, we have taken and continue to take assertive, steady action to help ensure that our employees as well as our supply chain at Natrol remains healthy and strong.

As a result of panic response by consumers in USA, we are unable to ship product to you at this time, and will return to shipping once US demand is stabilized, expected in April. Natrol has taken proactive steps to keep our supply chain stable and agile. Prior to the coronavirus outbreak in Europe, we increased our safety stocks of raw materials and are actively communicating with our suppliers to determine supply risks based on origins and market availability.

As we manage through the increased demand, we respectfully ask for a higher amount of communication and transparency from our valued trading partners. If you foresee any changes in your demand, we ask that you contact Natrol immediately to provide an updated forecast. We are committed to providing all of our customers with outstanding customer care/service levels and stand ready to accommodate the higher levels of demand at store level.

In addition, we’ve taken the following actions to prevent and protect against the COVID-19 virus:

  • Feb 17 Purchased infrared thermometers to assess if any employees show a fever and increased sanitization procedures.
  • Feb 19 Held a Town Hall with all employees to discuss the virus, teach proper hand washing techniques, and share preventive safety best practices including new internal policies to send home anyone with flu-like symptoms.
  • Feb 24 Reviewed with all our manufacturing personnel that they continue to practice their normal intense hygienic and preventative procedures, as well as grounding all personnel (no plane travel).
  • Feb 28 Quality Control added even further inspections of incoming raw materials. Increased the number of cleaning staff members to disinfect common touch-points like door handles, doors, and other surfaces.
  • Mar 3 Implemented new policies restricting visitor access to Natrol facilities, aiming to minimize all outsiders entering our facilities.
  • Mar 16 Implemented a work-from-home protocol to minimize the number of employee gatherings and in-person meetings.
At Natrol, where healthy and safety are paramount, we take quality seriously. Natrol enjoys the highest testing certifications with NSF and USP accreditations for our products. All of our customers can feel confident that we will do everything necessary to protect our employees, our consumers and our trade partners. And we will only deliver the highest quality products. That is our commitment to you!



What do I need to know about COVID-19?

March 11, 2020

As a health and wellness organization, Natrol is keenly concerned about the recent worldwide outbreak of a novel strain of the coronavirus now detected in more than 100 locations internationally. The coronavirus is a large family of viruses that cause illness ranging from the common cold to more severe diseases.
This new virus strain was first identified in Wuhan, China in December 2019 and has been named “SARS-CoV-2.” The disease it’s causing is abbreviated “COVID-19”, short for Coronavirus Disease 2019. More about Coronavirus.

How does it spread?
Currently, the World Health Organization (WHO) is reporting that COVID-19 is quite contagious. Although this type of coronavirus originates from bats, it quickly begins spreading from person to person when someone coughs or exhales moisture onto nearby surfaces, objects or directly onto another person. And then another person touches their face in some manner or inhales the expulsion directly. Ongoing research by the WHO will continue to expose any new developments regarding the transmittal of the disease. Current Q&A on COVID-19.

What is the incubation period?
The U.S.’s Centers for Disease Control and Prevention (CDC) believes at this time that symptoms of COVID-19 may appear in as few as two days or as long as 14 days after exposure. Latest COVID-19 alerts.

What are the symptoms?
The most common symptoms of COVID-19 are:

  • Fever
  • Fatique
  • Dry Cough
  • Shortness of breath

Less common symptoms are:

  • Aches and pains
  • Nasal congestion
  • Runny nose
  • Sore throat
  • Diarrhea
  • Pneumonia

How do I protect myself, friends and family?

  • Avoid close contact with people who are sick. Maintain at least 3 feet (1 meter) between yourself and anyone coughing or sneezing.
  • Regularly and thoroughly clean your hands with an alcohol-based hand sanitizer, or wash them with soap and water.
  • Cover your mouth and nose with your elbow or a tissue when you cough or sneeze. Dispose of the used tissue immediately.
  • Stay home if you have a fever, cough and difficulty breathing; and seek medical attention immediately.
  • Stay informed. Follow advice given by your healthcare provider, your national and local public health authority and your employer on how to protect yourself and others from COVID-19.

More information on protective measures.
The Chinese CDC pamphlet on protective measures.

How Soap Works

What is the treatment for COVID-19?
Currently there is no vaccine or antiviral medicine to prevent or treat COVID-2019. Possible vaccines are under investigation. If you suspect you have COVID-19, seek medical treatment immediately to help relieve the symptoms. The good news is most patients recover thanks to supportive care.

As of 3/10/2020, according to the World Health Organization, there had been 113,702 confirmed cases of COVID-19 globally and 4,012 deaths. Of those cases, here is the fatality rate by age:

Natrol Coronovirus Death rate by age
*Death rate = number of deaths/number of cases, or the probability of dying if infected by the virus.

More stats on Age, Sex and Existing Conditions of COVID-19 cases.

Where have COVID-19 cases been reported?
The World Health Organization and the U.S. CDC are publishing updated global maps and listing the locations of confirmed COVID-19 cases in the states.

Global COVID-19 map of countries with reported cases.
U.S. COVID-19 listing and map of locations with reported cases.

Natrol is here to help
A key reason for our existence since inception over 40 years ago, has been to help support health and wellness around the world. To that end, we have relentlessly innovated high quality immune-system boosting products over the years to help fight against disease outbreaks such as the novel COVID-19 virus strain.

If you’re interested in expanding your Natrol product line or want to help fight the disease by starting a Natrol distribution line, below are many Natrol product supplements known to help reduce the chance of infection by supporting a stronger immune system. Contact Natrol International to become a distributor.

Natrol Immune Support Products

Natrol Easy-C

Natrol Easy-C is a high potency antioxidant vitamin C supplement essential for optimal nutrition. Our new easy-on-the-stomach formula with Esterified Vitamin C supports immune health by providing free radical protection.

Natrol Vitamin D

Vitamin D
Natrol Vitamin D3 is known for its ability to help build strong bones, support immunity, heart health and more. Vitamin D is needed in almost every cell of the body and is responsible for calcium absorption, bone and teeth health as well as being vitally important for immune function.

Natrol Vitamin B-Complex

Vitamin B Complex
Natrol B-Complex is a group of B-vitamins that work individually and together to support energy and a healthy nervous system. Natrol’s Fast Dissolve B-Complex is a convenient way to get these important nutrients.

Natrol Omega 3-6-9 Complex

Omega 3-6-9 Complex
Natrol Omega 3-6-9 Complex provides a potent blend of Omega 3, Omega 6 and Omega 9 complex fatty acids needed for metabolic regulation, structural support, and promoting heart health.

Natrol Quercetin Complex

Quercetin Complex
Natrol Quercetin Complex is designed to give powerful support to the immune system health by combining the powerful antioxidants Vitamin C and Quercetin with a citrus Bioflavonoid complex.

Natrol Pycnogenol Antioxidant Protection

Pycnogenol Antioxidant Protection
Natrol Pycnogenol is a natural compound known for its antioxidant power. This antioxidant power makes Pycnogenol beneficial for overall health, but it is specifically known for supporting the immune system and aiding in healthy circulation.

Natrol JuiceFestiv Fruit & Veggie Multivitamin

JuiceFestiv Fruit & Veggie Multivitamin
JuiceFestiv is a simple and convenient solution for getting a daily intake of fruits and vegetables, vital to helping take in the nutrients necessary for healthy and active lifestyles.

†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.



March 1, 2020
Now available! The latest edition of Natrol International’s International Insights newsletter is online and packed with valuable information including:
  • Protective measures Natrol is taking
  • Natrol vitamins, minerals and supplements that help to boost the immune system
  • and many other helpful protective and immunity-boosting tips and links.

During this unpredictable time of international, take note that Natrol is doing everything within its realm of business to help ease the effects of the pandemic and ensure safe production and distribution practices.